Artist Management Insights

Discover the inner workings of Brilliant Corners, an artist management company that prides itself on developing career artists and fostering strong relationships. From their diverse roster to their collaborative team structure, learn how they navigate the ever-changing music industry landscape.

A Collaborative and Diverse Roster

At Brilliant Corners, we pride ourselves in managing a diverse roster of talented artists who bring a unique and independent perspective to their music. Our roster includes renowned musicians such as Death Cab for Cutie, Toro y Moi, Soccer Mommy, and many more.

Our commitment to diversity goes beyond just the genres of music we represent; it encompasses a wide range of backgrounds, cultures, and identities. We believe that a diverse roster allows for a rich and dynamic creative environment where artists can collaborate and push boundaries.

One of the reasons why we value independent-minded artists is because they bring a fresh and authentic voice to their work. These artists often challenge traditional norms and explore new and innovative approaches to music. They are not afraid to take risks and carve out their own paths, making their music both compelling and relevant.

By embracing diversity in our roster, we are able to showcase a wide range of musical styles and perspectives. Our artists draw inspiration from various sources, creating a tapestry of sounds that resonates with audiences of all backgrounds. Whether it's the introspective lyrics of Death Cab for Cutie, the genre-bending experimentation of Toro y Moi, or the introspective and relatable songs of Soccer Mommy, each artist brings something unique to the table.

Collaboration is at the heart of what we do. We encourage our artists to work together, share ideas, and learn from one another. This collaborative spirit not only leads to incredible music but also fosters a sense of community among our artists. We believe that by bringing diverse artists together, we can create something truly special.

As a music management company, our mission is not just to promote our artists but also to provide them with the support and resources they need to thrive. We work closely with each artist to understand their vision and help them navigate the music industry. Our team is dedicated to providing personalized guidance, marketing strategies, and networking opportunities to help our artists reach their full potential.

In conclusion, Brilliant Corners takes great pride in managing a diverse roster of independent-minded artists. We believe that by embracing diversity and fostering collaboration, we can create a vibrant and innovative music community. Our roster represents a wide range of musical styles and perspectives, ensuring that there is something for everyone. We are passionate about supporting our artists and providing them with the tools they need to succeed in the ever-evolving music industry.

Integrated Team and Supportive Environment

The company is committed to fostering an integrated team and supportive environment for all its artists. This means that while each artist has a designated manager, the entire team works together collaboratively to ensure effective artist representation and career development. In this blog post, we will explore how our company structure encourages teamwork, regular meetings, and the sharing of resources.

Regular Meetings

Regular meetings are an essential part of our company's integrated team approach. These meetings provide an opportunity for all team members to come together, share updates, and discuss important topics related to artist representation. By having regular meetings, everyone stays informed and can contribute their ideas and expertise to the benefit of the artists we represent.

During these meetings, the designated managers provide updates on the progress of their respective artists, any upcoming opportunities, and potential challenges that need to be addressed. This open and transparent communication ensures that everyone is on the same page and can work together towards the best possible outcomes for our artists.

Shared Resources

Our company believes in the power of shared resources to enhance the careers of our artists. We have a centralized database where all relevant information, contacts, and resources are stored. This database is accessible to all team members, ensuring that everyone has access to the same tools and information to support their artists.

Additionally, our team members are encouraged to share their knowledge and expertise with one another. Whether it's through informal conversations, workshops, or training sessions, everyone benefits from the collective wisdom and experience of the team. This collaborative approach fosters a supportive environment where everyone feels valued and empowered to contribute to the success of our artists.

Focus on Career Artists and Live Performances

Brilliant Corners is not your average music label. Instead of chasing viral moments or celebrity status, they prioritize the long-term success and sustainability of their artists. This means focusing on developing career artists who can make a living on the road.

One of the key ways Brilliant Corners supports their artists is by emphasizing the importance of live performances. They believe that a strong fan base and a solid career in the music industry are built on the stage, rather than through fleeting online fame. By investing in live shows, Brilliant Corners demonstrates a deeper level of support from fans.

But why does Brilliant Corners place such emphasis on live performances? For starters, they understand that there is something unique and magical about the live experience. It's an opportunity for artists to connect with their audience in a way that simply cannot be replicated online. The energy of a crowd, the interaction between performer and fan, the exhilaration of being in the same space – these are the moments that can turn casual listeners into die-hard supporters.

Moreover, live performances also provide a valuable revenue stream for artists. With the rise of streaming services, it's increasingly challenging for musicians to monetize their recorded music alone. By prioritizing live shows, Brilliant Corners helps their artists build a sustainable income that goes beyond album sales or streams. It's about creating a career that can last, even in the ever-evolving music industry.

Brilliant Corners also understands the power of building a strong fan base. While viral moments may attract attention, they often lack longevity. Instead, Brilliant Corners focuses on cultivating a dedicated following of fans who truly appreciate and value the artists they support. By investing time and resources into developing a loyal fan base, Brilliant Corners ensures that their artists have a solid foundation to build upon.

In conclusion, Brilliant Corners' emphasis on live performances and career development sets them apart from other music labels. By prioritizing the stage over viral moments, they demonstrate a genuine commitment to the long-term success and sustainability of their artists. In an industry that often values instant gratification, Brilliant Corners takes a refreshing approach, recognizing that true artistry and fan loyalty are built over time.

The Importance of the Artist-Manager Relationship

For any artist, having a reliable and supportive manager is crucial for success in the music industry. The artist-manager relationship is built on trust, communication, and shared goals. It is a partnership where both parties work together to achieve the artist's career objectives.

Aligning Goals and Objectives

Effective communication between the artist and their manager is essential for aligning their goals. By understanding the artist's aspirations, the manager can develop strategies and plans to help them achieve success. This may include securing record deals, booking gigs, or creating marketing campaigns.

Open and honest discussions about short-term and long-term objectives allow the manager to tailor their approach according to the artist's vision. This alignment in goals ensures that the efforts put in by both parties are in sync and working towards the artist's success.

The Role of Communication

Communication is the lifeline of any successful artist-manager relationship. While phone calls have traditionally been the primary mode of communication, a good manager understands that not all artists may prefer this method. They are adaptable and open to finding alternative means of communication that suit the artist's preferences.

Whether it's through email, video calls, or even in-person meetings, the manager ensures that they are accessible to the artist whenever needed. Having ongoing, open lines of communication allows for the exchange of ideas, troubleshooting, and addressing any concerns that may arise.

Understanding the Artist's Goals

A manager's role is not only limited to business aspects but also involves a deep understanding of the artist's creative vision and personal goals. By immersing themselves in the artist's work, the manager can provide valuable guidance and support.

Regular meetings and discussions help the manager analyze the artist's strengths, weaknesses, and areas for growth. This understanding allows them to leverage the artist's strengths and tailor strategies that align with their unique artistic voice.

Utilizing Social Media and Promotion

Brilliant Corners understands the power of social media when it comes to promoting music. In today's digital age, platforms like Facebook, Instagram, Twitter, and YouTube have become essential tools for reaching a wider audience. However, the company believes that authenticity should be at the forefront of any social media promotion strategy.

When utilizing social media, Brilliant Corners encourages artists to stay true to themselves and their music. It's easy to get caught up in the pressure to conform or present a certain persona online, but the company believes that genuine connections can only be made when artists stay authentic. Whether it's through sharing personal stories, behind-the-scenes glimpses, or live performances, artists should focus on showcasing their talent and letting their music speak for itself.

For artists who may not have a strong grasp on social media or find it overwhelming, Brilliant Corners advises that they prioritize their talent and live performances. While social media can be a powerful tool for promotion, it shouldn't overshadow the importance of connecting with fans through live shows. Brilliant Corners believes that nothing can replace the experience of seeing an artist perform live and encourages them to prioritize their artistic development and stage presence.

At the same time, Brilliant Corners recognizes the value of traditional media promotion. While social media has revolutionized the way music is discovered and shared, traditional media outlets such as radio, television, and print still play a significant role in exposing artists to new audiences. The company believes in striking a balance between traditional and social media promotion, utilizing both avenues to their fullest potential.

Ultimately, Brilliant Corners believes that any platform that helps people discover music is positive. Whether it's a YouTube video, a feature on a music streaming platform, or a live performance shared on social media, the company values the power of music to connect people. By embracing both traditional and social media promotion, Brilliant Corners aims to create opportunities for artists to share their music with a wider audience and make meaningful connections with their fans.

Choosing Partners and Label Services

When it comes to the success of artists, choosing the right partners is crucial. Brilliant Corners understands the importance of considering various factors such as goals, distribution, and label services when making these decisions. By carefully weighing these elements, the company ensures that artists can thrive in their careers.

One of the key considerations when choosing partners is the level of resources and relationships they offer. Major labels often have extensive networks and financial backing, which can provide artists with greater opportunities for exposure and growth. These labels have well-established relationships with radio stations, streaming platforms, and other industry influencers, making it easier for artists to reach a wider audience.

However, indie labels also have their own unique advantages. They are known for being more nimble and adaptable, allowing artists to retain greater creative control and flexibility. Indie labels often work closely with a smaller roster of artists, enabling more personalized attention and support. This intimate working relationship can foster a greater sense of collaboration and partnership between the label and the artist.

Regardless of whether an artist chooses a major label or an indie label, Brilliant Corners emphasizes the importance of ensuring that artists do not lose ground if a partnership does not work out. This means having safeguards in place to protect the artist's rights to their music and ensuring a fair exit strategy in case the partnership needs to be dissolved.

Brilliant Corners actively seeks to form partnerships that are mutually beneficial and allow artists to reach their full potential. The company understands that each artist has unique goals and requirements, and works closely with them to identify the right partners who can help them achieve their artistic and commercial aspirations.

Through its extensive industry experience and network, Brilliant Corners is able to connect artists with partners who align with their creative vision and long-term goals. By carefully considering factors such as goals, distribution, and label services, Brilliant Corners sets artists up for success in a rapidly evolving music industry.

Lessons from Death Cab for Cutie's Journey

The success and longevity of a band like Death Cab for Cutie can provide valuable lessons for new artists embarking on their own musical careers. While each artist's journey is unique, Death Cab for Cutie's experiences can serve as inspiration and guidance. One of the crucial aspects of their journey was their move to Atlantic Records, which was driven by a combination of their artistic achievements and cultural shifts within the music industry.

When Death Cab for Cutie made the decision to sign with Atlantic Records, it was a strategic move that allowed them to reach wider audiences while maintaining their artistic integrity. The band had already gained a significant following through their independent releases and tours, demonstrating their ability to connect with fans on a deeper level. By partnering with Atlantic Records, they were able to build on this foundation and expand their reach.

However, the decision to sign with a major label like Atlantic Records was not solely driven by the desire for greater commercial success. Death Cab for Cutie also prioritized creative control and mechanisms to protect their interests. They negotiated a deal that allowed them to retain a substantial amount of autonomy and decision-making power when it came to their music and overall artistic vision.

By actively participating in the decision-making process, Death Cab for Cutie was able to stay true to their unique sound and continue to create music that resonated with their fans. This level of control and independence is not always guaranteed in the music industry, but the band's success shows that it is possible for artists to find a balance between creative freedom and commercial success.

The journey of Death Cab for Cutie serves as a reminder that the path to success is not always straightforward. It requires a combination of talent, hard work, and strategic decision-making. By studying their experiences and drawing lessons from their journey, new artists can navigate the music industry with a greater sense of purpose and determination.

The Approach to Release Strategy

When it comes to releasing music, there is no one-size-fits-all approach. Each artist and label has their own strengths and weaknesses, and it's important to tailor the release strategy to fit these unique characteristics. Brilliant Corners understands this well and acts as a valuable collaborator with the label to ensure a successful release.

With their expertise in the music industry, Brilliant Corners works closely with the artist and label to determine the best strategies for releasing new music. They take the time to understand the artist's vision and goals, as well as the target audience and market trends. By analyzing these factors, they are able to develop a release plan that maximizes the impact and reach of the music.

Utilizing Assets and Timing

One key aspect of a successful release strategy is utilizing the assets available. Brilliant Corners works closely with the artist and label to identify the assets that can be used to promote the music effectively. This may include music videos, press photos, interviews, and behind-the-scenes footage.

They also understand the importance of timing in the music industry. The team at Brilliant Corners carefully considers factors such as the current music landscape, industry events, and the availability of key outlets for premieres. By strategically timing the release, they can generate maximum buzz and momentum for the music.

Collaboration with Labels

Collaboration is at the heart of Brilliant Corners' approach to release strategy. They work hand-in-hand with labels to ensure that everything is done in a timely and efficient manner. This includes coordinating with various departments within the label, such as marketing, PR, and distribution, to ensure a cohesive and well-executed release.

By working closely with labels, Brilliant Corners is able to tap into their resources and networks. This collaboration allows for a wider reach and exposure for the music, as the label can leverage their existing relationships with media outlets, influencers, and tastemakers in the industry.

The Importance of a Good Working Relationship

In the world of art and creativity, a good working relationship can make all the difference. It can be the driving force behind successful collaborations, innovative ideas, and groundbreaking projects. That's why Brilliant Corners values the importance of fostering positive and meaningful relationships with their artists.

At Brilliant Corners, they have a unique approach to artist management. They believe in creating a collaborative environment where artists feel supported, valued, and inspired. One of their core principles is their 'no asshole' policy, which ensures that everyone involved is treated with respect and kindness.

By prioritizing a positive working relationship, Brilliant Corners is able to bring out the best in their artists. Collaborative brainstorming sessions, open communication channels, and mutual understanding are the pillars of their artist management approach. This creates an atmosphere where artists feel comfortable expressing their ideas, taking risks, and pushing the boundaries of their creativity.

Brilliant Corners understands that a good working relationship is not just about the end result, but also about the journey. They believe in fostering a sense of camaraderie and teamwork, where artists and management work together towards a shared vision. This unity of purpose creates an environment where artists feel motivated and supported, leading to higher levels of productivity and satisfaction.

Furthermore, a good working relationship also has a positive impact on the quality of the art itself. When artists feel respected and valued, they are more likely to put their heart and soul into their work. They are willing to take risks, experiment with new ideas, and push themselves creatively. This ultimately leads to artwork that is authentic, innovative, and impactful.

In conclusion, the importance of a good working relationship cannot be overstated. Brilliant Corners understands this and strives to create an environment where such relationships can thrive. By fostering a positive and collaborative atmosphere, they empower their artists to reach their full potential and create remarkable works of art.

Advice for Artists Seeking Management

When it comes to pursuing a career in music, many artists dream of being discovered and propelled to stardom with the help of a talented manager. While having a competent manager by your side can make a significant difference in your career trajectory, it's important to understand that seeking management requires some groundwork.

Brilliant Corners, a renowned music industry expert, provides valuable advice to artists who are looking for management. According to them, three key elements are crucial for artists before seeking management: developed streaming numbers, an audience, and a deep understanding of the music business.

Developed Streaming Numbers

In today's digital age, streaming has revolutionized the music industry. It has become the primary method through which fans discover and consume music. For artists seeking management, it is vital to have a strong presence on popular streaming platforms such as Spotify, Apple Music, and SoundCloud.

Investing time and effort into promoting your music on these platforms can help you attract a significant number of listeners. Managers are more likely to take notice of artists who have already garnered a substantial streaming following, as it demonstrates their potential for success.

An Audience

Building a loyal fan base is crucial for any musician's career. Having a dedicated audience can act as a foundation for success and attract the attention of potential managers. Engaging with your fans through social media, live performances, and online communities can help you grow your following and increase your chances of finding the right manager.

Furthermore, interacting with your audience can provide valuable insights into their preferences and expectations. This knowledge can guide your decision-making process and help you create music that resonates with your target audience.

Understanding of the Business

While an artistic career may revolve around creativity and self-expression, it is essential for artists to have a solid understanding of the music business. This includes knowledge of copyright laws, music publishing, royalties, licensing, and marketing strategies.

Why is this important for artists seeking management? Well, managers are essentially responsible for handling various aspects of an artist's career. They negotiate contracts, book gigs, manage finances, and develop strategic plans for success. Therefore, having a basic understanding of the business side of the music industry can make the collaboration between an artist and manager more fruitful.

Making It in the New Music Business

The music industry has evolved significantly in recent years, with the advent of digital platforms and new revenue streams. Making it in this new music business requires more than just talent; it means being able to support oneself by working within the industry.

Artists seeking management should focus on not only honing their musical skills but also developing a versatile skill set that will enable them to navigate the ever-changing landscape of the music business. This could include skills in marketing, social media management, branding, and networking.

In conclusion, seeking management as an artist is an important step towards achieving your music career goals. However, it is crucial to have developed streaming numbers, an audience, and a solid understanding of the music business before reaching out to potential managers. By following this advice from Brilliant Corners, you can increase your chances of finding the right manager and taking your career to new heights.