Understanding Vivo and Vevo

Understanding Vivo and Vevo: How Artists Can Benefit from These Platforms

In the ever-evolving music industry, artists have multiple platforms to distribute and monetize their content. Two prominent platforms, Vivo and Vevo, offer unique opportunities for artists to reach a wider audience and generate revenue. This blog post explores the features and benefits of Vivo and Vevo, as well as the strategies artists can employ to maximize their success on these platforms.

Vivo: A Platform for Artists to Generate Higher Revenues

Vivo stands out as a unique platform that enables artists to generate higher revenues compared to other platforms in the market. One of the key factors contributing to this revenue boost is Vivo's strategy of selling premium advertising against every piece of content in their network.

Unlike platforms like YouTube, which have a wide range of content that includes unrelated ads sold at a lower price point, Vivo exclusively focuses on promoting artists and their content. By partnering with major labels and independent artists and labels, Vivo provides a platform that supports and promotes emerging talent.

To get their music videos on Vivo, artists can distribute their content through certain distributors that have partnerships with Vivo. Popular distributors like DistroKid, TuneCore, and CD Baby offer music video distribution to Vivo, ensuring artists can showcase their work on this high-revenue platform. However, in the event that an artist's distributor doesn't offer music video distribution to Vivo, they can explore other options by contacting artist support at Vivo directly.

One of Vivo's standout features is the consolidation of an artist's official YouTube channel, Vivo channel, and topic channel into one place called the Official Artist Channel (OAC). This integration allows artists to have their content in one location, making it easier for fans to navigate and discover their music.

Vivo's focus on revenue generation goes hand in hand with their commitment to ensuring visibility for artists and their music. By maintaining a consolidated channel on Vivo, artists can rely on a dedicated fan base that actively searches for their music and engages with their content.

With Vivo, artists have the opportunity to maximize their revenue potential while gaining valuable exposure. By providing a platform that exclusively showcases artists' content alongside premium advertising, Vivo offers a unique space for artists to connect with their fans and generate higher revenues.

Vivo's Higher Revenues and Payouts for Artists

One of the reasons why Vivo has become a popular platform for artists, labels, and distributors is because of its ability to generate higher revenues. Vivo achieves this by selling premium advertising against all content in their network, resulting in higher payouts to those involved in the music industry.

While the specific revenue split for each distributor may vary, Vivo's rates are typically standard for the distributors they work with. This means that artists, labels, and distributors can expect a certain level of revenue from their content on the platform.

However, it's important to note that the individual splits for how artists are paid from each distributor are determined by the distributor themselves and not controlled by Vivo. This means that artists may receive different payout amounts depending on the distributor they are working with.

Commission Rates for Distributors

In most content license agreements, distributors take a commission before paying the artists. This commission is a percentage of the revenue earned from the content. Different distributors have different commission rates, which can have an impact on the artists' earnings.

Here are some examples of commission rates for popular distributors:

• AWAL: AWAL takes a 15% commission.

• Stem: Stem takes a 10% commission.

• CD Baby: CD Baby takes a 9% commission, but it's worth noting that they take a higher commission for video content compared to audio content.

• Orchard and In Grooves: Orchard and In Grooves take around 20% commission.

These commission rates are just a few examples and may vary depending on the distributor and the specific agreement in place.

Overall, Vivo's ability to generate higher revenues for artists, labels, and distributors makes it an attractive platform for those in the music industry. While the specific revenue split and commission rates may vary, artists can benefit from Vivo's network and premium advertising to maximize their earnings.

Vevo: Expanding Reach and Monetization Opportunities

Vevo, one of the leading music video platforms, has expanded its reach beyond YouTube and can now be found on various platforms such as Apple TV, Roku, and Chromecast. This move has allowed Vevo to tap into a wider audience and provide artists with increased opportunities for monetizing their content.

One of the primary ways through which Vevo helps artists monetize their content is by selling ads on its app and working directly with advertisers. By cutting out third-party platforms and intermediaries, Vevo can offer artists a higher rate of revenue share, thereby enabling them to earn more from their music videos.

In recent years, Vevo has observed a significant increase in revenue in the living room space. Longer session times and co-viewing have played a crucial role in this growth. With users spending more time watching videos on platforms like Apple TV, Roku, and Chromecast, Vevo has been able to charge higher rates to advertisers due to the increased engagement.

While Vevo has the ability to run its own ads on YouTube videos, it operates within a shared sales environment with Google's sales team. This collaborative approach allows Vevo to leverage the expertise and resources of both companies to maximize advertising opportunities and revenue generation.

Aside from ad sales, Vevo provides artists with a range of promotional tools to help them effectively promote their content. These include playlists, channel cards, end screens, and social media promotion. These tools empower artists to showcase their music videos to a wider audience and gain more visibility.

One of Vevo's notable programs aimed at supporting independent artists is the Discover program. As part of this initiative, Vevo shoots high-quality performance videos for independent artists and promotes them across its extensive network. This exposure helps independent artists gain recognition and expand their fan base.

In conclusion, Vevo's expansion beyond YouTube to platforms like Apple TV, Roku, and Chromecast has not only increased its reach but also provided artists with greater monetization opportunities. By selling ads directly on its app, Vevo enables artists to earn higher revenue shares. Additionally, the living room space has proven to be a lucrative avenue for Vevo, with longer session times and co-viewing leading to increased revenue. Through collaboration with Google's sales team and the provision of promotional tools, Vevo supports artists in effectively promoting their content. With programs like Discover, Vevo uplifts independent artists and helps them gain exposure in the competitive music industry.

Getting Featured on Vevo's Discover Program

Artists who aspire to gain wider exposure for their music can have a great opportunity by submitting their music to Vevo's Discover program. Vevo, a popular video hosting platform, provides a platform for musicians to showcase their talent and connect with a larger audience base.

There are two ways for artists to submit their music to Vevo. They can either directly submit their music to Vevo or go through a distributor who will handle the submission process on their behalf. Whichever method an artist chooses, it is crucial to keep Vevo regularly updated on their upcoming releases and the current momentum they have built. This helps Vevo stay informed and ensures that the artist's music is considered for various promotional opportunities on the platform.

Vevo's Discover program has proven to be highly beneficial for artists who have had the opportunity to be featured. Take Lewis Capaldi, for example. His journey with Vevo began through the Discover program, which provided him with the exposure needed to expand his fan base and establish long-term relationships with Vevo. It is a testament to the program's success in promoting emerging talent and giving them a chance to shine.

One of the notable aspects of Vevo's Discover program is the "Artist to Watch" series. As part of this series, Vevo showcases emerging artists from various countries, giving them valuable exposure on a global scale. This allows artists to reach new audiences and potentially gain recognition beyond their home country.

However, being selected for the Discover program is not a one-size-fits-all process. Vevo takes into account various factors when considering artists for the program. Momentum plays an important role, as Vevo looks for artists with a track record of consistent growth and engagement. Tick-tock success, radio play, features, and other factors also come into play in the selection process.

Vevo's approach to selecting artists for the Discover program is a mix of art and science. They consider both the artistic merit and potential audience appeal of an artist's music. This blend ensures that the artists chosen for the program have the talent and potential to resonate with a wide audience.

As part of their evaluation, Vevo also looks at platforms like TikTok to measure audience growth and engagement. This social media platform has become a significant indicator of an artist's popularity and impact on today's music landscape. By monitoring an artist's presence and performance on TikTok, Vevo can gain insights into their potential for attracting and captivating an audience.

Artists who aspire to be featured on Vevo's Discover program should take note of these factors and focus on building their momentum, engaging fans, and creating music that resonates with a wide audience. It is an exciting opportunity that can propel artists' careers to new heights and introduce their music to a global fan base.

Measuring Audience Growth and Success

As an artist, measuring audience growth is crucial for understanding the impact of your work and making informed decisions about your career. There are various indicators to consider when evaluating audience growth, and each one provides valuable insights into the reach and reception of your art.

Live Shows and Ticket Sales

One significant measure of audience growth is the success of your live shows. Selling more tickets in the same city or playing bigger venues shows that your fan base is expanding. It signifies that your music resonates with more people and that they are eager to experience your performances in person. Tracking the growth of your live audience is a concrete way to gauge your overall popularity.

Streaming Numbers on Spotify and YouTube

In the digital age, where streaming has become the primary mode of music consumption, platforms like Spotify and YouTube offer valuable insights into audience engagement. The number of streams your songs receive indicates the level of interest and popularity among listeners. Additionally, monitoring the geographic distribution of your streams can help identify new areas where your music is gaining traction.

TikTok: A Growing Platform

TikTok, despite being a polarizing platform, is undeniably influential in measuring audience growth. Its algorithm-driven content discovery mechanism can catapult an artist from relative obscurity to viral fame. The number of views, likes, shares, and user-generated content using your songs as soundtracks can be great indicators of audience engagement and potential growth.

However, it's important to note that audience growth shouldn't solely focus on gaining new fans. It's equally crucial to engage and retain existing fans. Building a strong and dedicated fan base requires ongoing interaction and connection.

Embracing Diversity and Ongoing Growth

As a speaker, I have had the privilege of working with a diverse range of artists across various genres. Every artist's journey is unique, and success doesn't always come overnight. It's essential to recognize that measuring audience growth is a marathon rather than a sprint. Some artists may achieve quick success, while others may take years to reach their peak.

No matter how long it takes, it is important for artists to continue growing their audience and engaging with their fans. Success is not just about numbers; it's about the meaningful connections you make with your listeners. Building a community of dedicated fans who are passionate about your work is the key to sustaining a successful and fulfilling artistic career.

To conclude, measuring audience growth involves analyzing live shows, streaming numbers on platforms like Spotify and YouTube, and the impact of TikTok on audience engagement. Artists should not only focus on gaining new fans but also nurturing and retaining existing ones. It's important to embrace the diversity of artists' journeys and understand that success takes time. By consistently growing their audience and engaging with fans, artists can pave the way for long-term success in the ever-evolving music industry.

Conclusion: Navigating the Music Industry with Vivo and Vevo

In the ever-evolving music industry, artists now have incredible opportunities to not only create and express their art but also to distribute it, generate revenue, and reach a wider audience. This is all made possible through platforms like Vivo and Vevo, which offer unique features and benefits to up-and-coming musicians.

One of the key aspects artists must understand to maximize their success on these platforms is the revenue split and commission rates. Both Vivo and Vevo provide artists with the ability to monetize their content, whether through ads or premium subscriptions. By understanding how the revenue is divided between the platforms and the artists, musicians can make informed decisions about their financial strategies.

Moreover, these platforms offer various promotional tools to help artists gain exposure and grow their fanbase. From curated playlists and channel promotions to social media integrations, Vivo and Vevo provide resources for artists to reach potential fans they may not have connected with otherwise. Engaging with these promotional opportunities can significantly impact an artist's career and visibility.

It's important to note that success in the music industry is subjective and varies for each artist. While some may aspire to sell out stadiums and become household names, others may take pride in having a loyal, niche following. Regardless of the individual goals, what matters most is meaningful audience growth over time.

Unlike in the past, where a handful of superstars dominated the industry, today's music landscape has been democratized by technology. With platforms like Vivo and Vevo, artists no longer require the backing of major record labels to record and distribute their music. They have the power to create, release, and connect directly with their audience with just a few clicks.

However, navigating the music industry can still be a daunting task. To ensure long-term success, it's crucial for artists to stay engaged with their fans and continuously grow their audience. This can be achieved through consistent and high-quality content, active participation in community discussions, and leveraging the features and analytics provided by platforms like Vivo and Vevo.

In conclusion, Vivo and Vevo have revolutionized the music industry by offering artists a platform to distribute their content, generate revenue, and connect with fans on a global scale. By understanding the revenue split, commission rates, and promotional tools available, artists can navigate this industry with confidence and achieve their goals. Whether it's playing sold-out arenas or cultivating a dedicated fanbase, the possibilities are endless for those who embrace the opportunities presented by Vivo and Vevo.